Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry. A new masculine spirit exploring the house codes of duality, co ntradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern h eroism. Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transfor m. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical li mits to transform into a mythical creature, as a metaphor for personal transformation. A new man. A Hero. Enigmatic and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity. Burberry Her o Fragrance is an enthralling marriage of strength and freshness, signifying the modern man’s duality of power and sensibility. Fres h, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. J uniper, a classic British ingredient of the perfumer’s palette, brings a vibrant freshness to the scent, and is deepened by a trio o f warm cedarwood oils from three distinct mountain ranges; Virginia’s Apalacian, the Atlas Mountains in Africa, and th e Himalayas in Asia. Burberry Hero bottle is a modern reimagination of Burberry Fragrance by Riccardo Tisci – featuring the TB embos sed monogram for the first time. Strong and modern, like the fragrance it carries. Its angular shape is an abstract re interpretation of a horse’s hoof, engraved with the curved Burberry logo.