Rouge G, Guerlains iconic jewel lipstick that can be customized and refilled at will, has been reinvented in an ultra-care version p aired with a wide range of highly pigmented, long-wearing shades available in a satin or velvet matte version. 89% ski ncare-based¹, its formula exclusively developed with natural-origin waxes includes a lily oleo extract with smoothing and regenerati ng properties for exceptional comfort². The satin and velvet matte formulas of this new-generation Rouge G boasts an u ltra-light enveloping texture for a bare-lips sensation and 16-hour comfort³. The satin formula coats lips in a luscious texture, le aving them plumped and perfectly shaped. Its silky finish offers a long-lasting satin sheen. The velvet matte formula smooths and coats lips in unequalled softness for a velvety result, ensuring exemplary hold for 12 hours. Rouge G is available in an exclusive colour palette designed for all styles and skin tones. Each shade has been meticulously formulated by the G uerlain laboratories with high-impact colour pigments incorporated one by one and boosted by the colour-enhancing power of Abyssinia n oil for vibrant, luminous hues. For your first Rouge G purchase, choose a shade and a case to create your complete l ipstick. For the following ones, refill the shade or change the case as you wish. The new Rouge G cases are only compatible with the new-generation refills and vice versa. ¹Average skincare base percentage, excluding pigments and shimmer, in the Roug e G range: Rouge G Velvet minimum of 81%, Rouge G Satin minimum of 89%. ²In vitro ingredient test. ³Self-scoring on 30 subjects. I nstrumental test on 25 subjects.