Lancôme introduces the Hypnôse Eyeshadow Palette: 5 flattering shades, to easily create natural to dramatic eye makeup looks. Its f ormula offers an extremely soft and creamy texture for an effortless application. The weightless and velvety eyeshado w powders are easily blendable, for a rich and homogeneous color payoff. Wet, the Hypnôse eyeshadows reveal a more intense effect. 97.1% said the eyeshadow has a soft texture* 95.2% said the eyeshadow leaves a homogeneous, even finish * 95.2% sa id the eyeshadow leaves the eyelids comfortable all day long * *Consumer test on 105 women